Miller Brewing Company: Miller Lite's Miller Time campaign

In the 1990s, beer brand, Miller Lite, owned by Miller Brewing, was losing market share and had been replaced as the best selling light beer in the U.S.

Miller Brewing Company: Miller Lite's Miller Time campaign

William Baue

OVERVIEW

On January 12, 1997, during championship games of the American and National Football Conferences and on the Fox Network's The X-Files, the Miller Brewing Company...

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