Micro-moments that matter: How to effectively target Chinese travellers – Building a digital strategy that is embedded in the Chinese travellers journey

Pernod Ricard, an alcoholic beverages company, used research to help it reformulate its strategy to best target Chinese travellers.

Chinese travellers are shaping the success of travel retail

Chinese queues are legendary, but how they have evolved over the years! From the long bread and tofu queues in the 1980s, to the equally long queues outside the stores of Louis Vuitton, Apple.

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