Michelob Ultra: Courtside

Michelob Ultra, a beer brand, launched a campaign in the US during the 2020 NBA season, to grow its cultural relevance with younger, urban drinkers.

Campaign video: Michelob Ultra – Courtside

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Media agency: FCB New York / dentsu USA New YorkAccount Director: Ashley ReadAccount Executive: Joe LabuzAssociate Creative Director:Hernan Ibanez / Matt Everts / MyTran Dang...