Mercado Libre: Money Catalogue

Mercado Libre, an online marketplace company, increased sales and buyers on its platform in Colombia by transforming Colombian bills into the biggest Christmas catalogue ever made to show the top rated products that could be bought.

Summary

The challenge

When people buy online in Colombia, they buy big. Small purchases are not considered when buying via e-commerce.

The insight

People buy those little Christmas gifts with the cash they have on them.

The idea

Transform 3 billion bills nationwide into the Christmas catalogue of Mercado Libre.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands