Mercado Libre: Money Catalogue

Mercado Libre, an online marketplace company, increased sales and buyers on its platform in Colombia by transforming Colombian bills into the biggest Christmas catalogue ever made to show the top rated products that could be bought.

Summary

The challenge

When people buy online in Colombia, they buy big. Small purchases are not considered when buying via e-commerce.

The insight

People buy those little Christmas gifts with the cash they have on them.

The idea

Transform 3 billion bills nationwide into the Christmas catalogue of Mercado Libre.