Meow Mix: Meow Mix Remix

Meow Mix, a cat food brand, improved brand saliency and sales with its light-hearted Meow Mix Remix campaign.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Meow Mix had an opportunity to improve salience and distinctiveness in the highly competitive cat food category. The team set out to make the brand famous again. The journey began with foundational positioning research, which included foresights work

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