MENA spending patterns - where does the money go?

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

MENA spending patterns - where does the money go?

Mona Ahmed, Asli Kokcu Peksen and Ghaida Fatany

Comparative assessment of spending motivations and patterns in KSA, Tunisia and Egypt, in light of current economic dynamics, with special focus on KSA


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