MELĒ: A scientific breakthrough – the science of melanin-rich skin

Unilever, a consumer goods company, created a new brand, MELĒ, to provide darker skinned people in the US with skincare products designed for their skin colour.

Summary

More diverse than ever, and prouder than ever.

And yet, too often this beautiful Black and Brown skin was not authentically reflected in the skincare aisle.

While skincare marketing had evolved to include diverse faces, the products themselves hadn't. By 2018, despite the fact that 1 in 2 babies born in America were multicultural, there was no brand that truly understood, or designed for, darker shades of skin.