Meetic/Match: Love Your Imperfections 1

This case study explains how Meetic, the online dating subscription service, fought back against newer competitors in France, Germany, Sweden and the UK.

Meetic/Match: Love Your Imperfections 1

Campaign details

Brand: Meetic/Match Agency: Buzzman Advertiser: Meetic Group (Meetic/Match) Country: France

Campaign Background & Summary

Before the campaign, Meetic was already the leader in terms of registrations. But the market grew faster than Meetic due to a loss of consideration.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands