MEETIC: Love Your Imperfections 2

Meetic, a dating app, launched its brand across Europe with a video campaign that challenged conventions of the online dating category by telling millennials to be authentic.

Campaign details

Brand: MEETIC Advertiser: MEETIC GROUP Agency: Buzzman Country: France

Countries in which effectiveness was proven

Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, Sweden & United Kingdom.

Campaign background

Before the campaign, Meetic was already the leader in terms of registrations and had its best year ever in 2015 thanks to the first #LoveYourImperfections campaign.

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