Media research: Magazines make their mark

'Magonomics' analytics suggests that brands should reconsider magazines as a media choice and increase ad investment.

Media research: Magazines make their mark

Jim Jarrett and Marcos Perreira Mindshare Marius Cloete Professional Publishers Association

Magazines are one of the more intimate forms of media and 'magonomics' analytics suggest brands should reconsider this media choice and increase ad investment.