Measuring TV audiences in China: a 'great leap forward'
Almost 50 years ago Mao Tsetung launched an initiative to accelerate technical and economic development across China.
With China going through a seismic period of economic growth and...
Measuring TV audiences in China: a ‘great leap forward’
This article describes how AGB Nielsen Media Research (AGB NMR) has developed TV audience measurement in China since early 2005.
