Measuring emotions of functional fragrances - a fresh approach

Stan Knoops, Jeff Schmoyer and Lana Glazman

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally “functional” product category such as Fabric Softeners.

Measuring emotions of functional fragrances - a fresh approach

Stan KnoopsIFF (International Flavor & Fragrances), Netherlands

Jeff SchmoyerIFF (International Flavor & Fragrances), United States

Lana GlazmanIFF (International Flavor & Fragrances),...

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