Meaning makes money

This paper focuses on the importance of purpose to the influence and success of businesses and brands.

Meaning makes money

Saurabh Sharma Ogilvy & Mather

In Martin Scorsese's Academy Award-winning movie, Hugo, the main character says to his friend, Isabel, in the clock tower of a Parisian train station:

"I like to imagine that the world is one big machine. You know. Machines never have any extra parts. They have the exact number and type of parts they need. So I figure if the entire world is a big machine, I have to be here for some reason too&helli

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