McDonald's: The Travis Scott Meal

Quick-service restaurant McDonald's teamed up with an inspirational icon to build the brand and drive traffic with multicultural youth in the US.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: Wieden+Kennedy New York Idea creation: Wieden+Kennedy New York, Cactus Jack PR: Narrative Media Group Market: United States Sector: Restaurants & takeaways Media channels:Content marketing, Integrated, Merchandise & free gifts, Mobile & apps, Online video, Packaging & design, Point-of-purchase,in-store, Public relations, Radio & audio, Sales promotion, Social media, Television, Word of mouth, influence 10 - 20 million

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