McDonald's Corporation: I'M Lovin' It campaign

By 2003, after nearly 50 successful years, McDonald’s Corporation was suffering an identity crisis as consumers put a growing premium on freshness and taste.

McDonald's Corporation: I'M Lovin' It campaign

Rayna Bailey

OVERVIEW

By 2003, after nearly 50 years as the king of fast food, McDonald's Corporation was suffering an identity crisis. As Timemagazine reported, "The challenges...

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