McDonald's Canada: Friends Wanted - The One Where Ross & Rachel Helped Planning Reimagine Recruitment

McDonald's, a fast-food chain, launched a recruitment campaign in Canada to improve the negative perception among potential Gen Z recruits and to encourage them to apply.

Campaign details

Brand: McDonald's Canada Agency: Cossette

Executive Summary

This is the story of a brief that could have easily been overlooked.

Especially given the kick off session included familiar favourites such as 'evolution, not revolution', 'light touch' and look at adapting assets'.