M&C Saatchi Open House: From closed shop to open house

M&C Saatchi, an international communications network, launched a campaign in London to transform how it presented itself and to attract new talent.

Campaign details

Brand: M&C Saatchi Open House Agency: M&C Saatchi London

Summary

The trickiest client to get right is your own organisation.

Here, a famous advertising brand transformed how it presented itself, to attract fresh talent. It replaced and reinvented ingrained recruitment practices.