Do TV ads “wear out”?

This Knowledge Point article looks at advertising wear-out. Broadly speaking, the response generated by a TV ad doesn't change much over time.

Do TV ads "wear out"?

Broadly speaking, the response generated by a TV ad doesn't change much over time. True "wearout" of a TV ad is rare, and many TV ads could have a longer useful life than advertisers realize. The one real exception to this rule h

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