Maxis: The most unforgettable Chinese New Year

Malaysian telco Maxis needed to improve engage, reach and brand perceptions among families during Chinese New Year (CNY) so it designed products for dementia sufferers and their carers, and publicised them with demonstrations and a film.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet services Media channels:Mobile & apps, Online video, Outdoor,...