Mastercard Russia: The Priceless League: Establishing a new hockey tradition

Mastercard, a financial services company, used its sponsorship of the Kontinental Hockey League in Russia to promote The Priceless League, which allowed members to vote for their favourite player and fan.

Campaign details

Agency: R.I.M. Communications Agency Country: Russia

The Summary Statement

The Priceless League created by Mastercard, an official sponsor of the Kontinental Hockey League, is the first ever tradition that unites hockey players and fans and honors supporters' contribution to a team's success. During each game, fans vote for