The Senet Group: When The Fun Stops, Stop

The Senet Group, an independent body set up to promote responsible gambling standards, released a campaign in the UK to help raise awareness of the dangers of betting addiction through emotion.

The Context

The gambling industry in the UK has grown rapidly over recent years. It is now worth £13.8bn annually, up more than 70% since 2009. At the same time, media spend on gambling advertising has grown to approximately £180m per year....