Ecover/Rubbish Café: Pay for your meal with a piece of plastic waste

Ecover, a Belgian cleaning products company, drove engagement by highlighting the environmental damage of plastic and companies’ responsibility for designing recyclable products.

Executive Summary

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Cafe experience.

A total of 12 million tonnes of plastic ends up in our oceans each year. That's a truck load of rubbish every minute. Packaging makes up to 40% of all plastic usage – and not enough is being recycled.

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