Domino's: How one killer stat led to the cheesiest chat-bot the internet has ever seen

Domino’s, the American takeout pizza restaurant, created an original campaign around Valentine’s Day using Tinder to regain momentum in the month of February.

Executive Summary

A year and a half ago we launched the new Domino's brand platform, The Official Food of Everything. Being the best-placed pizza brand and all, we would lay claim to pretty much every event, moment, or thing the world has to offer. Officially.

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