Marketing: art, science or alchemy?

In this insightful analysis, Tasgal argues eloquently that the malaise he believes has afflicted marketing in recent years can be ascribed to 'arithmocracy' - an obsession with measurement derived from a physics-based view of science that is reductionist and mechanistic.


Art, science or alchemy?

Anthony Tasgal POV Marketing and Research

Marketing is suffering from a malaise. Practitioners bemoan high failure rates or the glacial speed of developing new products to market. Agencies lament that they are not producing...