Maple Leaf Foods: Greenfield Natural Meat Co.

Making its advertising all natural just like its product helped Greenfield Natural Meat Co., the Canadian sustainable meat brand, increase sales and distribution.

Campaign details

Agency: Havas Canada Advertiser: Maple Leaf Foods Inc. Category: Launch of New Product/Service

Section I — Case Parameters

Business Results Period (Consecutive Months): April 2017 – July 2017 Start of Advertising/Communication Effort: April 17, 2017 January – December 2016 Canada (excluding Quebec) $200,000 – $500,000