Campaign details
Agency: Mindshare Canada Advertiser: Manulife Canada Category: Underdog
Section I — Case Parameters
Business Results Period (Consecutive Months): May 2017 – July 2017 Start of Advertising/Communication Effort: April 2017 – June 2017 Same period, prior year: May 2016 – July 2016 National including Quebec French $3 – $4 million
