Manchester IMAX - Maximum impact on Manchester
Nicole ten Thij, Christine Flanagan, Karen Wilkins and Rebecca Ashley
This paper tells the story of how an integrated communications campaign turned around the fortune of what was a failing IMAX theatre into one that is forecast to beat its business objectives a year early.
| Agency: BDH\TBWA and Mediaedge:cia | Authors: Nicole ten Thij, Christine Flanagan, Karen Wilkins and Rebecca Ashley |
ManchesterIMAX
Maximum impact on Manchester
BACKGROUND
The Printworks
The late 1990s saw the development of The Printworks. Built in the old
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