Campaign details
Brand: Maltina Brand Owner: The Heineken Company Agency: Noahs Ark Market: Nigeria Author: Adedeji Adeleke
Background
Running up a slippery slope
There are only a handful of countries that command the size of consumer population and by extension “share of throat” that Nigeria does, bordering around the 200 million mark. And historically, the malt category has had a healthy and ever-growing sha
