Lynx Pulse - Proving the value of integration

Will Nicholls and Gwen Raillard

This unconventional campaign, which won the prize for Best Media, describes how Lynx created a ‘music and dance’ phenomenon to launch Lynx Pulse.

Agency: Bartle Bogle Hegarty

Authors: Will Nicholls and Gwen Raillard

Lynx Pulse

INTRODUCTION

For the last two years, one topic has dominated the UK advertising industry. Call it media-neutral thinking, joined-up communications...

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