Lynx - 'The penetration game': keeping up with the changing languages of youth

Lynx’s success is driven by penetration – particularly among 17–34-year-olds. More 15–24-year-olds use Lynx (75%) than surf the internet (63%), own a Playstation (46%) or even drink Coke (65%).
Agency: Bartle Bogle HegartyAuthors: Michael Kelly and Matthew Gladstone

 bronze award

Lever Faberg Lynx

The Penetration Game

'Lynx taps into every man's greatest desire'

(1719 Style leader) Flamingo qualitative research, 1998


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