Lufthansa: Communication à la Carte

Lufthansa Airlines in Germany wanted to attract new members to its Miles & More loyalty program, but customers often see no reason to switch.

Lufthansa: Communication à la Carte

Wunderman GmbH

Entry Information

Category: Travel & Hospitality/TransportationCountry where program ran: GermanyDate program started/ended: 09/2010

Product Description: Miles & More, Lufthansa's loyalty programme for frequent flyers. It offers four status levels: the unnamed basic status (blue), Frequent Traveller (silver), Senator (gold) and HON Circle (black). Besides that, function is like on all the other F

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