Lucozade Sport: Made to Move

Lucozade Sport, an energy drink brand, reversed sales decline in the UK by launching its Made to Move campaign which showed anyone can move through partnership with boxer Anthony Joshua, OOH and the introduction of Lucozade FitWater.

Campaign details

Brand: Lucozade Sport Client: Lucozade Ribena Suntory (LRS) Agency: Grey London


Lucozade Sport was a brand crafted in the image of champions. Decades had been spent showing the nation how this isotonic sports drink could help them wi

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