Lucozade Ribena Suntory United Kingdom: Unstoppable bottle

Lucozade, an energy drink brand, promoted its energy drink in the UK as a product that could provide daily energy boosts by creating chip-activated bottles that allowed free travel across London.

Campaign details

Agency: TBK Group Country: United Kingdom

Summary Statement

The Unstoppable Bottle activation is a unique example of the best integrated marketing campaign.

As a single idea, the campaign delivered the brand's purpose to activate flow by converting the product bottle into a method of payment across the TFL networh; truly placing the product at the heart of the activation. However, it was the seamless int