Lotto: LO5T

Lotto NZ, an entity operating lotteries in New Zealand, launched LO5T in New Zealand to promote lottery ticket sales.

Campaign details

Brand: Lotto Brand owner: Government of New Zealand Entrant company: DDB New Zealand, Auckland Market: New Zealand Sector: Lotteries, casinos, gambling Media channels:Cinema, Competitions & contests, Online video, Social media, Television, Video on demand 3 - 5 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands