Looking from both sides of the fence

Ariane Burgers and Lee Ryan

This paper provides a dialogue which gives conference attendees the chance to have an inside view on the two sides of qualitative research – practitioner and client.

Looking From Both Sides Of The Fence...

Lee Ryan NFO New Zealand LimitedAriane Burgess Share of Mind Limited

Introduction

The genesis of this paper originated out of a working relationship between a qualitative researcher and a CEO. Issues grappled...

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