Lombard Odier: Ostriches and Eagles - Creating new IP for a new age of investment

Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.

Campaign details

Brand: Lombard Odier Agency: VMLY&R

Summary

Sustainability used to be the granola of Investment. At best, a balm for the conscience, at worst, idealism from the eccentric fringes.

By 2019, times had changed. Every bank was evangelising sustainability. Yet it was in danger of becoming a virtue signalling competition, losing clarity, meaning and in some quarters, credibility.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands