Loblaw's Canadian power strike: mass customization for generics

Geoffrey Precourt

This event report explains how Loblaw Companies Ltd., the Canadian retail giant, has created a powerful private-label portfolio and increasingly personalized its marketing communications.

Loblaw's Canadian power strike: mass customization for generics

Geoffrey Precourt Warc

"Food matters," insists Uwe Stueckmann, svp/marketing for Loblaw Companies Ltd., Canada's largest retail group.

"There are millions of Canadians who use the web for ad

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