LLC MVM: I am mobile. Activation for the mobile generation

m_mobile, a smartphone seller, increased brand awareness and sales among young Russian consumers by turning its yearly news into a diss track.

Campaign details

Agency: ARK CONNECT Country: Russia

The Summary Statement

Our target audience, the young and progressive, are used to solving problems with their smartphone. So, we climbed right into our target audience's inner sanctum - their smartphones. Because it's right there on their smartphones, where they watch, cl