Lindt Master Chocolatier Collection: A special gift with a stylish twist

This case study shows how Lindt & Sprüngli, the chocolatier, recognised the importance of formal gifting in the UK to beat sales value targets by over 48% in the UK.

Lindt Master Chocolatier Collection: A special gift with a stylish twist

Campaign details

Category name: Food producers Agency: DewGibbons + Partners Advertiser: Lindt & Sprüngli (UK)

Executive summary

Recognising the increasing importance of Formal Gifting in the UK, Lindt had high hopes that its Master Chocolatier Collection would not only be successful in it own right, but that it would help Lindt's overall market growth in this category.