Lifestyles in Amazon: Evidence from online reviews enhanced recommender system

Online lifestyles have been shown to reflect and affect consumers' preferences across a wide range of online scenarios.

Introduction

The development of big marketing data and intelligent algorithms has offered exciting new opportunities for in-depth observation and understanding of user behavior, promises to be a game changer in marketing researches and applications (S

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands