Lifebuoy: World's largest COVID campaign

Lifebuoy, a soap brand, used a multi-pronged media approach in India to reach people across different social strata and throughout the country.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare, Mumbai Market: India Sector: Bath toiletries, soaps Media channels: Content marketing, Gaming & in-game advertising, Mobile & apps, Newspapers, Online display, Product sampling, Radio & audio, Social media, Television, Word of mouth, influencers 5 - 10 million

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