Lexus: Find Your Unbeaten Path

Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.

Campaign details

Brand : Lexus

Brand owner: Inchcape

Agency : TBWA\Hong Kong

Market : Hong Kong

Industry : Luxury Automotive, SUVs, 4x4s

Media channels:Email marketing, Online display, Online video, Programmatic display, Search marketing, Social media, Websites...