Lexus: Find Your Unbeaten Path

Terence Ling

Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.

Campaign details

Brand: Lexus Brand owner: Inchcape Agency: TBWA\Hong Kong Market: Hong Kong Industries: Luxury Automotive, SUVs, 4x4s Media channels:Email marketing, Online display, Online video, Programmatic display, Search marketing, Social media, Websites & Up to 500k

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