Lexus: Experience Amazing

Lexus, an automobile brand, used an email-based campaign to provide its UK customers with a top rate experience.

Campaign details

Agency: Digitas UK Client: Lexus UK Campaign Name: Experience Amazing

The challenge was to develop customer communications that live up to the 'Experience Amazing' ethos and drove sales - Japanese spirit was the inspiration.

Strategy

Luxury car buyers are seduced by highly emotional, stylish films that make lofty claims about the experience of driving and 'owning a brand'.