Les Brasseurs du Nord: Boréale - Brand Relaunch

Boréale, the Quebec microbrewery, reinvigorated its brand by focusing on its authenticity and rejection of the superficial.

Campaign details

Agency: lg2 Advertiser: Les Brasseurs du Nord inc. Category: Underdog

Section I — Case Parameters

Business Results Period (Consecutive Months): October 2016 – July 2017 Start of Advertising/Communication Effort: October 2016  October 2015 – July 2016  Province of Quebec $200,000 – $500,000