Leon's: Part of the Family

Leon’s, the Canadian furniture retail company, repositioned its furniture as being part of the family to drive sales.

Campaign details

Agency: TAXI Canada LTD. Advertiser: Leon's Category: Building Brand Equity

Section I — Case Parameters

Business Results Period (Consecutive Months): March 2016 to July 2017 Start of Advertising/Communication Effort: March 2016 Base Period as a Benchmark: March 2015 to March 2016 National, English and French Over $5 million