Lenor: More than laundry

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Lenor: More than laundry

Campaign details

Brand: LenorAgency: GREY Germany GmbHClient: P&G International Operations SACountry: Germany

Campaign Background & Summary

For many years Lenor has been advertised differently in Western Europe (WE) versus Central-Eastern...