LEGO: Everyone is Awesome

Toy production company LEGO showed its support and paid tribute to LGBTQIA+ community by launching the Everyone is Awesome set.
Campaign details

Campaign title: LEGO Everyone is AwesomeBrand: LEGO GroupBrand owner: LEGO GroupAgency: LEGO Group and The LEGO AgencyMarket: Global

Executive summary

To reflect and evolve its long-term commitment to Diversity and Inclusion, the LEGO Group launched the Everyone is Awesome set, a tribute to the LGBTQIA+ community. Created to support and celebrate the LGBTQIA+ community, the Pride Flag-inspired set

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