Latin America 2015

Based on results from the latest wave of the Roper Reports Worldwide Study, a consumer trends survey, this paper examines results of the 2002 wave conducted in Mexico, Brazil, Argentina and Venezuela and examines relevant trends that shed light on the future of Latin America as a single market.

Latin America 2015

Consumer trends for a single market

Ignacio Galceran RoperASW

Introduction

This paper is based on results from the latest wave of the Roper Reports Worldwide Study. This consumer trends study is conducted annually by RoperASW in over 30 countries around the world. Results for the 2002 wave conducted in Mexico, Brazil, A

Today, a significant number of households in the region are still three generation homes. At the same time, divorce and separation are a more common phenomenon in the region. The concept of family will become a more flexible one. Marketers need to adapt their message to this new reality (