Land Rover Defender: Life at 45 Degrees

Jaguar Land Rover, an automotive brand, increased sales of its New Defender model in the UK by launching an innovative direct mailpack with a 45-degree angle perspective to reflect the angles the new vehicle could drive at.

Campaign details

Agency: Edit and Spark44 Client: Jaguar Land Rover Campaign Name: Land Rover Defender 'Life at 45 Degrees'

To get customers to reappraise the versatility of New Defender and how it could fit into their busy lives, Land Rover needed to connect specially trained retail experts to a time-poor audience.

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